tag:blogger.com,1999:blog-2981470798828241549.post3870705905690012909..comments2018-11-20T12:55:23.956-08:00Comments on A Loyalty Doggerel: How my local coffee shop got loyalty all wrongPhil Hawkinshttp://www.blogger.com/profile/08773197065046189116noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2981470798828241549.post-21171307532376551412010-10-21T16:59:59.376-07:002010-10-21T16:59:59.376-07:00Interesting tale indeed. Any loyalty program, wil...Interesting tale indeed. Any loyalty program, will certainly provide some stickability, but it's only ever a part of the mix. If the other bits aren't right, e.g. the coffee's no good or the owner is surly, then stamps, happy hours or other deals will be a waste of time. In another workplace I had a large choice of coffee shops, and became a fan of one shop largely driven by the bonhomie promoted by the owner (the coffee was also good). He was the only one NOT offering a coffee card!Phil Hawkinshttps://www.blogger.com/profile/08773197065046189116noreply@blogger.comtag:blogger.com,1999:blog-2981470798828241549.post-76790629940955599962010-10-20T22:29:52.352-07:002010-10-20T22:29:52.352-07:00The idea of "coffee loyalty" makes me ch...The idea of "coffee loyalty" makes me chuckle when I remember my experience at the place I used to get mine from. They had a loyalty card, of course, but they also had a coffee "happy hour" from 7:30-8:30 in the morning where a small coffee was $2. Queues every morning at the counter, and plenty of people eating-in too. <br /><br />Then one day new management arrived, and the happy hour departed. Day One there was a bit of confusion at the register as people didn't get the change they were expecting or were asked for more money than they'd given, but when I was there everyone still bought their coffee. <br /><br />I went back the next day though and the place was empty. Same the day after that. So much for loyalty. :) There were so many coffee shops in the area that no one bothered to go out of their way any more. It was the only point of difference they really had. <br /><br />A few months later Happy Hour returned, but the damage was done. People had investigated the other options and hadn't bothered to go back. I'd actually taken the time to learn how to use the machine at work, so they did me a favour. Free coffee every morning. :)Apostropherhttps://www.blogger.com/profile/06193089074293976595noreply@blogger.com