tag:blogger.com,1999:blog-2981470798828241549.post4672895127486929159..comments2018-11-20T12:55:23.956-08:00Comments on A Loyalty Doggerel: Only 131 kilometres to my "local" rewardPhil Hawkinshttp://www.blogger.com/profile/08773197065046189116noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2981470798828241549.post-72883766590166803942011-02-09T02:48:11.668-08:002011-02-09T02:48:11.668-08:00it does beg the question of how many to target... ...it does beg the question of how many to target... with the mass hysteria about getting through to "as many as you can"... quality does indeed suffer... <br /><br />i know a person here, who painstakingly crafts a 50-70 person list (eg. Infrastructure IT Managers of Medium Sized Pharmaceuticals)... writes content specifically for them, and then ends up getting a 15% response rate (as opposed to the typical 0.01%- for open spamming)... <br /><br />likewise, if they just said, not *enough* offers to target you, and didn't send you offers at all, you would not end up treating their emails as regular spams, and might look at the odd one you get...<br /><br />of course, another downside of open spamming is that even if one is subscribed but ends up getting flooded, they mark the email as spam (as opposed to bother unsubscribing) in mail clients like gmail etc, which if enough people do, gmail will treat all emails from that sender as spam [simplified]... which will make the sender get even lower response rates...the vampire's dreamhttps://www.blogger.com/profile/12217283635210446244noreply@blogger.comtag:blogger.com,1999:blog-2981470798828241549.post-85390809300107921572011-02-03T21:31:54.774-08:002011-02-03T21:31:54.774-08:00Yes, a reasonable proximity filter would be a step...Yes, a reasonable proximity filter would be a step forward, even without worrying about my spending patterns. I suspect that might result in a fairly sparse number of offers, so instead of that, they've used much too coarse a filter, resulting in a poor outcome.Phil Hawkinshttps://www.blogger.com/profile/08773197065046189116noreply@blogger.comtag:blogger.com,1999:blog-2981470798828241549.post-74648096687070931612011-02-03T21:20:42.770-08:002011-02-03T21:20:42.770-08:00sounds to me like a proximity filter was forgotten...sounds to me like a proximity filter was forgotten... however, having said that, you don't come across the jewelery types... and they could have targeted the actual business types better too... <br /><br />perhaps if transparency was the order of the day, and you were told why those were chosen for "you", and a feedback loop could e created to better the system for all, it would be a great start... otherwise, it's naught but more marketing lies... !the vampire's dreamhttps://www.blogger.com/profile/12217283635210446244noreply@blogger.com