Wednesday, October 23, 2013
My frequent flyer status change almost ends "in tiers"
›
Nearly every loyalty program operator faces the question of whether to introduce status tiers into their program. If your program has many ...
4 comments:
Thursday, June 9, 2011
Aussie loyalty's signs of maturity
›
I enjoyed a customer loyalty conference in Sydney recently; not a large forum, but certainly one attended by very engaged Aussie loyalty-ph...
3 comments:
Wednesday, February 2, 2011
Only 131 kilometres to my "local" reward
›
As much as information collected by loyalty programs provides a great opportunity for relevant, personalised communications to, or indeed in...
3 comments:
Tuesday, September 21, 2010
How my local coffee shop got loyalty all wrong
›
My local coffee shop near work has recently got competition, a short walk away. No surprises then, I suppose, that to provide a little disi...
2 comments:
Friday, September 17, 2010
Counting the beans
›
Nescafe's Cup of Rewards is a new player in the Aussie loyalty space, and represents a brave play in a loyalty market which has been al...
Saturday, May 2, 2009
Good one for Myer?
›
The Myer One program has risen in less than five years to the position of one of Australia's better loyalty offerings. Importantly, Mye...
Thursday, June 5, 2008
Books and cards: an update
›
Further to my engaging treatise on loyalty in the Aussie book retailing space, there's been some movement. Angus & Robertson, whic...
›
Home
View web version