A Loyalty Doggerel
Wednesday, October 23, 2013

My frequent flyer status change almost ends "in tiers"

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Nearly every loyalty program operator faces the question of whether to introduce status tiers into their program. If your program has many ...
4 comments:
Thursday, June 9, 2011

Aussie loyalty's signs of maturity

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I enjoyed a customer loyalty conference in Sydney recently; not a large forum, but certainly one attended by very engaged Aussie loyalty-ph...
3 comments:
Wednesday, February 2, 2011

Only 131 kilometres to my "local" reward

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As much as information collected by loyalty programs provides a great opportunity for relevant, personalised communications to, or indeed in...
3 comments:
Tuesday, September 21, 2010

How my local coffee shop got loyalty all wrong

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My local coffee shop near work has recently got competition, a short walk away. No surprises then, I suppose, that to provide a little disi...
2 comments:
Friday, September 17, 2010

Counting the beans

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Nescafe's Cup of Rewards is a new player in the Aussie loyalty space, and represents a brave play in a loyalty market which has been al...
Saturday, May 2, 2009

Good one for Myer?

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The Myer One program has risen in less than five years to the position of one of Australia's better loyalty offerings. Importantly, Mye...
Thursday, June 5, 2008

Books and cards: an update

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Further to my engaging treatise on loyalty in the Aussie book retailing space, there's been some movement. Angus & Robertson, whic...
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