When prompted to empty their purses and handbags for their favourite or most-used cards, three were heavily mentioned - FlyBuys, Myer One and Priceline. No surprises there I suppose. For me, it shows that the Myer program has come a long way in relatively short time. And for Priceline, an affirmation of its place in Oz loyalty land despite my misgivings. What came next, or didn't come next, was of more interest. Clothing retailer cards are dime-a-dozen, and
The ubiquitous Qantas frequent flyer program rated only a handful of mentions. Is it not regarded by shoppers as a loyalty program? Is the overlap of heavy shoppers with frequent flyers that small? That had me guessing. Also, the various pharmacy programs were rarely mentioned. Amcal Club, with its million-plus members, barely hit the radar. Is visiting the pharmacy seen as drudgery, to the point that its hard for these programs to engage? The comparison of supermarket / petrol purchasing and FlyBuys perhaps suggests something else is at play? Has Priceline moved into Amcal's space?
Bulletin boards and forums aren't immune from bias and even viral marketing, although there's not much evident in this thread. Readers of Vogue may not perfectly match middle